Beauty e-tailer, Purplle.com wanted to promote their bi-annual flagship sale, Purplle I Heart Beauty Sale. The brief was to create a plethora of assets – 6 sec and 10 sec performance marketing films, Instagram reels and digital stills, that would connect with the audience and give them enough reason to shop at the sale. This was made possible with Brand Ambassador and Bollywood star, Sara Ali Khan who was unabashedly fun and playful in these assets.