A new Ayurvedic brand, Nyveda wanted to launch their line of Ayurvedic hair and body oils for the modern Indian woman. The bouquet of ingredients infusing in the oil were the showstopper and it seemed right to romance this across all mediums. From the nomenclature of the individual variants to the script and the visual language of the film, the effort was to create an identity for the brand that is unique in the Ayurveda space.